Cur•mudg•eon

(noun)  — bad-tempered or surly person

(with my most insincere apologies, of course)

Maybe this post results just because I have had time, with our production of One Flew over the Cuckooʼs Nest up and running — beginning its second weekend tonight — but I have been astonished and annoyed by unimportant things lately. Like commercials. And Facebook links.

Having been able to watch a little TV over the past few days,* I have again realized that commercials not merely appeal to the stupidity in us all but actively cultivate vapid witlessness (the most egregious examples being the selfdestruction-instructive “Do the Dew” series from the late Nineties and early Aughties and the interminable Hardeeʼs ads from the last few years that presented consumers at those restaurants as moronic males with severe limitations not just in taste but all matters beyond the selfishly animalistic**). Admittedly, studies have shown that it is far easier to sell stuff to folks who have shut down their higher-order thought processes, thus the historical stream of “entertaining” and/or amusing commercials over the history of TV. But do advertisers have to cultivate imbecility?

Hmmmm…

I think I may have, if blogs must discover such, found my niche for Wakdjuknagaʼs Blog… and an apparently endless stream of future posts: advertising analysis and criticism. The Old Curmudgeon rides again?

But first, for today, a really minor annoyance from Facebook (yeah, the ultimate time-waste of my mostly doltish existence), which I think results from the powerfully promoted “live stupidly”*** culture of consumer commercialism.

Lack of thought enters into many phases of ordinary life, even as television casts its dull glow into every cranny of existence. And Facebook is one of those forums**** for dim-wittedness. Just in the past few days, a supposedly cute bit of humor (check the picture, above us here, to see it) has been making the regurgitation circuit in the Newsfeed. I think I have witnessed its appearance about a dozen times from as many friends.

Ignoring the subtle antiCanadianism***** of the concept, the problem with the joke is simple geography. Mt. Rushmore is in South Dakota, kids…

“A” marks the spot, with the Canadian border near the very top of the map

Imagining the enormous length of the unseen torsos between those famous faces and that quartet of historically inaccurate asses (not to mention the lack of continuous mountain between Rushmore and wherever in Canada… unless, of course, the torsos are wormholed into some alternate universe between the two distant sites…) kind of saps the laughter.

Geography — itʼs reality.

Ah, but geographical ignorance ties in so well with (evolves so neatly from?) the Dextremeʼs Big War (of lies) on science… Doesnʼt it? Talk about the power of mindless advertising.

And while I am at it, how about this example, below, of pure non sequitur? Nonsense is nonsense, even if it suggests a political perspective some would like to feel (unconsciously perhaps, probably at the urging of corporate interests, of course) is appropriate.

And so, The Old Curmudgeon raises his grisly head to utter some grumpy commentary into the digital æther again.

* (with no rehearsals or performances to attend, we can make use of the over-priced “services” of DirecTV again)

** Probably I perceive the idiocy of those commercials as a consumer of neither product… ?

*** (Which advertisers and consumers would prefer and falsely believe to be “live stupid”)

**** It still hurts slightly to use that incorrect, unLatinate plural (which should, of course, be fora). But one can only push correctitude so far, you know… After all, data serves as both singular and plural. And donʼt get me started on the loss of medium to identify one of the mass media…

***** How many well-dulled dolts seriously have taken the South Park movie premise to heart?

Map image via Viola from GoogleMaps™

©2011 John Randolph Burrow, Magickal Monkey Enterprises, Ltd, S.A.

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